With the increasing number of cruelty-free beauty brands in Hong Kong, choosing which ones to buy can be tricky. Astrid Wylde’s cruelty-free beauty store stocks a wide variety of products, from natural skincare brand Context to luxury vegan lipsticks […]
With the increasing number of cruelty-free beauty brands in Hong Kong, choosing which ones to buy can be tricky. Astrid Wylde’s cruelty-free beauty store stocks a wide variety of products, from natural skincare brand Context to luxury vegan lipsticks from Axiology. The shop’s Instagram feed is also beautifully shot and will make you add products to your basket in no time. To help you make your choice, here are a few recommendations.
Clean beauty products
A local skincare brand, Coconut Matter pioneered the natural beauty trend in Hong Kong with its range of sanitary products that feature pure Solomon Islands coconut oil. Their products are practical and eco-friendly, and 星匯娛樂 include hand-poured lipsticks and plastic-free deodorant. They also offer a range of body butter, hand balms, soaps, and other luxuries that leave your bathroom smelling like a spa.
Purearth skincare is another clean beauty brand that uses biodynamic and organic ingredients to give your skin the best care possible. The line contains no synthetic ingredients and is made in small batches in Hong Kong. Purearth has won awards for its products, including those praised by Harper’s Bazaar India. Clean beauty products are now an affordable way to achieve a healthy, glowing complexion. In addition to their high-quality products, they are also cruelty-free, vegan, and eco-friendly.
Coconut Matter has pioneered the natural beauty scene in Hong Kong with its line of natural skincare products. Made with pure Solomon Islands coconut oil, the line’s products are effective and eco-friendly. Coconut Matter’s range will give you hand-poured lipsticks that add a splash of color, from plastic-free deodorant to body butter, hand-made soaps, and essential oil-infused bath products with a spa-worthy glow.
Conscious beauty brands are increasingly turning to natural and filler-free ingredients to make their products. It’s no surprise that this trend has caught on in Hong Kong. Organic and ethical beauty shops are popping up everywhere, online and offline. Green Queen sat down with some of these new beautypreneurs to learn more about the latest natural skincare trends. We also found out about the latest local organic skincare brands. Here are a few tips for finding the best natural skin care products in Hong Kong.
A recent study by L’Oreal Hong Kong found that 70% of consumers are concerned about environmental issues and are willing to reduce their plastic usage. This is the perfect time for beauty companies to focus on sustainable packaging. Here are some critical tips for companies wishing to adopt sustainable packaging in Hong Kong:
Shops, using refill packs and recycled PET bottles.
Reduce: use glass bottles when possible.
Choose products ma
Choose ingredients whenever possible.
L’Occitane en Provence has
It opened its first eco-friendly storefront in Hong Kong at the Pacific Place mall. The eco-friendly concept store caters to the growing segment of environmentally conscious consumers in Hong Kong. In addition to its environmentally-friendly range, it offers refillable bottles and a take-back scheme. In addition, the company also conducts green workshops to educate consumers and encourage behavioral change.
Social media marketing
The goal of social media marketing for beauty brands can vary depending on the brand’s specific needs. The goals may include:
Building brand awareness.
Driving traffic to the website.
Generating new leads.
Increasing brand engagement.
When deciding which platform to use, brands should consider the following factors:
Using social media to spread the word about your brand can be a valuable and inexpensive way to increase brand awareness. Approximately 6.44 million users use social media in Hong Kong, accounting for 85.6% of the population. The majority of these users use these platforms for brand research. The majority of them are between the ages of 16 and 64. While these statistics may seem low, it is worth noting that almost half of all social media users are using them for work.
Beauty brands must bridge the gap between their product and consumers to be effective. They must maintain their online presence to reach their target audience. More consumers turn to social media channels to connect with current and potential fans. Marketing on social media sites provides a more specialized platform than traditional advertising, enabling marketers to create customized content and measure the impact of their efforts. By creating a social media presence, beauty brands can attract new customers and boost their sales.